Hi! I’m Dana. I’m a certified image consultant, mom, and self-improvement fanatic.

Dana Mook - Image Consultant
Photo: Melanie Collazo

I teach women in the Charlottesville area how to dress with ease, look amazing, and feel fantastic with my one-on-one personal styling service, where I reveal to you top styling techniques that YOU can use every day – in real life – to get the wardrobe you want, make shopping a breeze, and feel confident in everything you wear. Together, we will help you take back your closet from the overwhelm, empower you with the knowledge you need to make smart clothing choices, and simplify this part of your life once and for all.

Ready to get started? Contact me.

Professional Bio

Dana Holler is an image consultant who helps women tap into the best version of themselves to ultimately look and feel beautiful. After working a decade in the corporate world as a project manager (and feeling stuck and unfulfilled behind a desk), she realized that what she really wanted to do is work with purpose and passion, and use her skills of analysis, organization, and improvement to directly change lives in a meaningful way. She shifted gears; became educated in the fields of image consulting, fitness, and health; and now works with women who are invested in making significant changes in their lives.

She founded her company, The Image Coach, in 2012 and using her Signature Style program, has worked with countless women in the Charlottesville area to overhaul their closets and teach them how to style themselves confidently and easily. She is certified by the London Image Institute, the industry leader in education for image consultants worldwide. Her personal styling work has been featured on the cover of Mindful Magazine.